Every engagement starts here. We spend 2 weeks with your team, the first on site, and deliver a 12-month playbook you own outright.
Intake questionnaire; data request covering spend, past results, audience, & brand assets; stakeholders named & on-site dates set.
Kickoff & vision sessions; stakeholder interviews; a walk of the venue or property; an audit of past events & systems; and a scan of the competing calendar.
Analysis & modeling; the playbook build; review by all 3 founders; and the playbook presentation.
How your brand's culture translates into a physical space, who shows up first, & what makes them invite someone else.
The strategic role live events play in your acquisition, retention, retail velocity, & community flywheel over the next 12 months.
Recommended event formats, cadence, target markets, & seasonal timing mapped quarter by quarter.
Line-item production ranges, ticketing & registration revenue projections, and unit economics aligned to your growth stance.
Sponsor tier structure, target partner categories, in-kind offset opportunities, & projected partner underwriting.
Staffing architecture, vendor requirements, ticketing & CRM stack integration, and run-of-show standards.
Municipal permitting timelines, insurance coverage, crowd safety, waivers, & weather contingency protocols.
The exact metrics we measure before, during, & 30/60/90 days after every event to prove commercial return.
A clear scope, timeline, & investment proposal across our 3 ways of working, yours to execute with us or on your own.
Paid in full upfront to book your on-site dates. Travel is billed at cost.
Operate it with us or without us.
Before Day 1, we complete an intake questionnaire & data audit of your past spend, results, audience, and brand assets. In Week 1, our founders join your team on site for vision sessions, stakeholder interviews, & venue or property walks. In Week 2, we build, review, & present your 9-part, 12-month Experiential Marketing Playbook.
Brand Discovery starts at $7,500 one time, paid in full upfront to book your on-site dates. Travel & lodging for the on-site week are billed transparently at cost.
Yes. The Playbook is 100% yours to keep. You can operate the 12-month calendar, budget model, sponsorship map, & KPI framework with Event Dept. or with your own internal team.
Part 09 of the playbook includes a clear scope, timeline, & investment recommendation across our 3 ways of working (Advisory Only, Advisory + Execution, or Integrated Team) so you can move directly into production without losing momentum.
We're selective about the brands we take on. Tell us about yours. If there's a fit, we'll reply within 2 business days to set up an intro call.
