We build proprietary events for established brands.
We integrate directly into your company as a fractional event department to create, monetize, launch, and scale event properties your brand can own & benefit from forever.
Great brands have customers.
Great movements give those customers somewhere to belong.
& a reason to stay.
One event shouldn’t create one result. It should create an entire growth ecosystem.
One event. Multiple growth engines.
The opportunityCreate new income through ticket sales, VIP experiences, sponsorships, merchandise, vendors, and product sales.
Turn the event into a customer acquisition channel through registrations, sampling, email/SMS capture, referrals, and first-time buyers.
Give customers a reason to connect with the brand and each other in real life, turning an audience into a stronger community.
Create valuable inventory other brands will pay to access through cash sponsorships, product contributions, and event activations.
Collaborate with aligned brands, creators, gyms, clubs, and communities to share audiences and expand distribution.
Generate months of usable media through UGC, testimonials, photography, video, creator content, and brand storytelling.
Put the brand in front of new audiences through partners, sponsors, creators, attendees, PR, and earned media.
Strengthen the emotional relationship with customers so they are more likely to buy again, return to future events, refer others, and stay connected to the brand.
Not an event agency. Your fractional event department.
Built for brands that already have something people want.
Established consumer brands with proven products, customers, audience, and the desire to build deeper community and new revenue channels.
From apparel brand to an owned endurance ecosystem.
We are currently building the Keep Going Half Marathon as KGA’s proprietary endurance property. As of September 2026, before the inaugural event has even taken place, the ecosystem has already attracted 21 official partners and sponsors, secured 7,500+ attendee product gifts worth more than $62,000, developed distribution partnerships reaching large targeted endurance communities, and created a new revenue channel for the brand.
The role
Concept & Event IP
Developing the Keep Going Half Marathon as KGA’s proprietary endurance property, built as an extension of the brand rather than a one-off race.
Business & Revenue Model
Structuring an entire new revenue channel for the brand through event registrations, Race Village upsell, paid sponsorships, and merchandise sales.
Sponsorship & Partnerships
Built out event sponsor packages and as of September 2026, secured 21 official partners, plus 7,500 attendee product gifts worth more than $62,000 in product value.
Distribution & Audience
Developing partnerships with run clubs, creators, and key community organizations to reach currently 2M+ targeted customers organically.
Brand & Commerce Integration
Connecting the event to KGA’s product launches, turning race momentum into apparel demand.
Operations & Execution
Executed the event across the board with the course, participant experience, vendor coordination, staffing, local government permitting, legal security and event-day operations plan for the inaugural race for launch approval.
An apparel brand now owns an endurance ecosystem.
Partners, product, distribution, and new revenue, all built around one event the brand owns.
Most brands treat an event as an expense.
We build it as an asset that grows the brand.
KGHM shows how one owned event connects the:
Brand → Event IP → Partners → Distribution → Revenue → Community
4 sold-out retreats. 3 international destinations.
Before building large-scale endurance events, our founder helped develop and execute a new experiential offering for True North Yoga & Ayurveda: a series of immersive Yoga & Performance Wellness Retreats.
Rather than creating another traditional yoga retreat, we helped build a differentiated experience combining:
The role
Concept & Positioning
Developing the Yoga & Performance Wellness Retreat concept and differentiating it from conventional yoga retreats.
Business & Revenue Model
Building the retreat business plan, pricing strategy, offer structure, and revenue model.
Experience Design
Structuring the guest journey, programming, activities, wellness components, performance training, meals, hospitality, and overall retreat experience.
Offer Development
Turning the experience into a premium, high-value offer people were willing to travel for and invest in.
Marketing & Launch Strategy
Developing the positioning, launch strategy, sales messaging, content, testimonials, urgency campaigns, and direct-response promotion used to fill retreats.
Implementation & Execution
Working directly with the True North founder & resort venues to take the concept from an idea on paper into an operational, revenue-generating event property.
The result was more than a series of events.
We helped create a repeatable experiential product that brought together wellness, athletic performance, travel, hospitality, community, and transformation under one brand.
Anyone can coordinate an event once people have already bought tickets.
The harder job is creating an experience people actually want to buy more than once.
True North demonstrates our ability to take an initial idea and develop the:
Concept → Positioning → Offer → Business Model → Experience → Marketing → Sales → Execution
required to turn it into a sold-out event.
From brand philosophy to new event property.
For ÒRA ACTIVA, we are currently developing a proprietary women-first endurance race property designed around longevity, identity, community and global destination experiences. From creating the first-ever event format and positioning to sponsorship architecture, customer experience and long-term international expansion strategy, the property is being built as an ecosystem to the brand itself, creating a real-life world for the brand’s products & people to belong. Not simply another one-off brand activation.
The event and race concept is currently undergoing meetings with seed investors for accelerated international expansion.
QXXXXA — Confidential project currently in development. Name withheld pending trademark protection.
Meet the team
The department you hire
Justin Humble
Owns the event concept, business model, brand integration, experience vision, client leadership, and overall ecosystem strategy.
Nate Smith
Owns sponsorships, strategic partnerships, distribution, sponsor packaging, growth strategy, and commercial relationships.
Kelsey Phillips
Brings direct Hartford Marathon Foundation operating experience across logistics, vendor coordination, production timelines, race and event operations, participant experience, staffing, event-day execution, and operational planning.
Supports Nate with campaign execution, CRM, email/SMS, ambassador workflows, partner promotion, content coordination, and ticket-growth operations.
Event identity, sponsor decks, signage, campaigns, social assets, course and race creative, merchandise and event collateral, and visual systems.
Brought in when the build requires higher-level event filming, photography, editing, campaign media, recap films, or content capture.
What event should your brand own?
We integrate deeply with only one brand at a time.
Apply for an interview →Explore a partnership
One brand at a timeTell us about the brand. If there’s a fit, we’ll reach out to schedule a conversation.